Who Is Peter Cottontail and how can he help your business?
March 15th, 2010 | 
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A lot of kids today have never heard the story of Peter Cottontail.
I remember a song about Peter Cottontail from when I was a kid. That song will always
stick out in my head when Easter is around the corner.
There was even a book about him.
Now, why would such a childish song stick with me all these years later whenever I know
Easter is near?
Here’s why,…because it was repeated week after week and year after year when I was growing up.
It was repeated so much, that it just became the thing I remember all these years later.
This same logic can be applied to your business.
The more you put your name out in front of someone, the more it will become remembered.
Think of brand names that have been around for years and who comes to mind?
Coca-Cola? McDonald’s?,…the list could go on and on!
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